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Northeast Ohio Travel Survey—It's Legit

Jan. 25, 2012

You may have already received a postcard in the mail at your home asking you to participate in a travel survey—or you may receive one sometime during 2012. That's because the Northeast Ohio Areawide Coordinating Agency (NOACA) and the Ohio Department of Transportation (ODOT) are sponsoring the survey to gain a better understanding of northeast Ohio’s transportation needs now and in the future. The collected data will reveal how and why people travel so NOACA can update and validate its travel forecast model. Keeping this model up to date ensures that NOACA's planning process remains certified by federal agencies and that northeast Ohio continues to receive federal transportation funds.

GeoStats, the consultant hired to conduct the survey, will collect data from 4,250 randomly selected households in Cuyahoga, Geauga, Lake, Lorain and Medina counties. GeoStats began mailing postcards to households on January 23. Participants will be asked to wear a Global Positioning System (GPS) device or use a travel diary for several days to record travel details. All data will be reported in the aggregate, meaning that NOACA will not see individual participants' trips.

The information collected will be used to develop a better understanding of why and how people make decisions about their daily trips and activities and to update NOACA’s travel forecast model. Ultimately, the information will help planners develop transportation projects that serve the region’s needs.

If yours is one of the households contacted to participate in this important study, NOACA strongly encourages you to say “yes.”

For more information about the survey, visit the survey website or contact Gayle Godek, senior communications specialist at NOACA, at 216-241-2414, ext. 283; or Steve Jones, principal planner, at ext. 352.